What We Do

Pee Wee Distributing Co. has been distributing Frito-Lay products in Northern Arizona since 1948. What started as one man and a box truck has now grown into 40 sales routes throughout Yavapai, Coconino, Apache and Navajo Counties. We take pride in being one of the only distributors in the world still operating independently.


Merle “Pee Wee” Heatwole bought the franchise and named it Pee Wee Distributing in 1948. Nearly 70 years, and three generations later, Pee Wee Distributing is still family owned and operated under the Pee Wee name.


Currently we have 50 employees spread throughout four counties. The root of our business lies within our 40 sales routes run by our Route Sales Representatives (RSRs) who sell, order, and merchandise our products at store level.

For more information on job openings and RSR job description, click below .

RSR Job Description